CHG is one of the largest providers of healthcare staffing in the United States and encompasses a family of five staffing companies. The interactive marketing team is primarily responsible for generating healthcare provider inquiries for all five CHG companies. Kyle has been key in introducing a testing culture at CHG to increase the efficiency of its marketing spend and channel allocations.
While Kyle began his career in direct mail, he quickly found analyzing its results too slow and quickly moved to the digital world where he has happily resided ever since. Kyle really appreciated a quote from Michael Eisner of Disney early in his career stating that “Failure is essential for any company to succeed” as it falls in line with Kyle’s approach of “fail fast, succeed faster.”