Geraldine joined the Federation in 2009 and is responsible for the running of the NRF office and all divisions of the Federation, including all PR & Marketing and internal communications. Since her arrival to the NRF she has been focused on expanding the services of the NRF to member and has introduced the accredited Certificate in recruitment practice to the Irish recruitment industry the only certificate for recruiters in Ireland. Her belief and vision is that the recruitment industry should be viewed as a profession and have a full academic career path, she has been instrumental in the success of the government award of the first undergraduate 3-year degree apprenticeship programme for recruiters in partnership with the National College of Ireland. She has also successfully led the NRF to obtain their own Skillnet which provides much needed reduced funded training for members.
In 2018 she was recognised by the Staffing Industry Analysts (SIA) in the top 100 staffing leaders in Europe and the top 150 global women leaders.