Welcome to our video series, The Experts. In the series, we interview staffing and recruitment leaders to hear their perspectives on industry trends, lessons they’ve learned in the careers, and their leadership philosophies.
In this clip, Jessica Koenes, Director of IT Business Analysis at Addison Group, recently joined The Experts to explain why firms must always focus on end users when considering implementing new technologies.
What impact will digital transformation have on recruitment?
Jessica Koenes: The impact that digital transformation will have on recruitment is that we’re going to get to a place where our recruiters are working smarter than just hard. It’s less about the volume and it’s more about the quality, and I think that they’re going to be able to discern between that easily with the technology that we’re providing. That all comes from really running together as one cohesive platform, one cohesive ecosystem, one cohesive team. And that’s how we’re going to get that digital transformation for them.
What’s one thing a recruitment firm can do today in order to futureproof their business?
Jessica Koenes: One thing that a staffing firm can do today is really make sure that you have the foundational layers to support whatever technology you’re bringing out. You want to make sure that you’re putting together good change management that’s focusing on your end user.
I always ask the question, “What’s in it for them?” And I always put myself in the shoes of a recruiter that’s been there for five years and making really great spread, and I’m thinking, Okay, if I was them, what’s in it for me? What is this change? What is this technology do? What is this new thing that the company is pushing out? How’s it gonna impact me? Is it going to be a pain in the butt? What is it?
When we take that approach and we have a team surrounding those questions, we’re able to support them 10 times better and we’re able to push up more change in a more effective manner than other staffing companies. As I talked to more people in the industry, that’s one thing that they’re missing–they want those questions answered. They want to be able to build those practices. If you have a dedicated team around it, you’re able to support your people better and you can put your people first and you can make your recruiters and salespeople more productive by always thinking about how they’re thinking about things.
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